9 min read
Setting up a loyalty programme for your shop in Morocco
Which mechanic to choose, where to set the reward threshold, which channel to use and what it really costs. A practical guide for cafés, restaurants and salons.
Read the guideLoyalty, in practice.
Guides written for Moroccan businesses. No general theory, no unverifiable figures: what actually gets decided when you set up a loyalty programme.
7 min read
Why your customers don't come back, and how to find out
An unhappy customer complains. A disappointed one leaves without a word. How to spot the second, who is by far the more common.
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7 min read
Paper or digital loyalty card: what actually changes
Cardboard is cheaper to print. The real difference lies elsewhere: in what you can do once the card has been handed over.
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7 min read
Loyalty cards in Apple Wallet and Google Wallet: how it works
What a pass actually is, how it updates itself, why the notifications cost nothing — and the three limitations nobody will mention.
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8 min read
WhatsApp Business for a shop: what to know beforehand
There are two professional WhatsApps, and they have almost nothing in common. Which to choose, what Meta allows, and what it really costs per message.
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7 min read
Collecting customer details without putting them off
A number given reluctantly is worth nothing. The right moment, the right sentence, and what consent means concretely in Morocco.
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8 min read
What a loyalty programme really costs in Morocco
The subscription price is the visible part. Messages, the reward given away and the team's time often cost more. The full calculation, with real numbers.
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